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Rapid grocery app Zapp tries to score with Chelsea partnership

Written by on 19/07/2021

A fast-growing British grocery delivery app has struck a deal to back the Champions’ League winners, Chelsea, in an attempt to differentiate itself in an intensely crowded market.

Sky News understands that Zapp, which is backed by a syndicate of global technology investors, will announce on Tuesday that it has become Chelsea’s official European on-demand convenience and grocery delivery partner.

The deal will be unusually prominent for such an early-stage company, but will underline the importance of capturing market share in the booming rapid groceries sector.

Chelsea have won the Champions League for a second time. Pic: AP
Image: Chelsea won the Champions’ League. Pic: AP

Investors have poured billions of dollars this year alone into companies including Getir, Gorillas and Gopuff.

Many of the new services promise to deliver groceries and other products in half an hour or less – but have prompted concerns about how much of the capital raised will ultimately be lost as a wave of consolidation takes hold.

Other players in the UK rapid grocery sector include Dija and Weezy, both of which have reportedly examined selling themselves or raising new funding in recent months.

Zapp counts Atomico and Lightspeed Ventures – two of the biggest names in global tech investing – among its shareholders.

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The company operates dozens of what it refers to as Zappstores – locations from which customer orders are picked – across cities including London, Manchester and Amsterdam.

Its partnership with Chelsea will be launched with stadium advertising at Stamford Bridge, the club’s home, and a debut television ad campaign.

Getir delivery rider London
Image: Rivals in the sector include Getir

Zapp’s association with the Premier League club will include Chelsea’s women’s and academy teams, and will be activated through a number of promotions aimed at fans.

The app was founded in London last year. by Joe Falter and Navid Hadzaad, and promises to deliver grocery and other essential items to customers’ doorsteps within 20 minutes, round the clock.

Zapp declined to comment on Monday.

 Sky News

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